Etiquette Mode was founded by Chris and Valerie, a Nigerian-Canadian couple with a shared passion for timeless style and modern elegance. Born in the heart of Toronto, this luxury brand was inspired by the belief that every woman—regardless of background—deserves to feel beautiful, confident, and empowered in what she wears.

What began as a dream between two hardworking parents has grown into a thriving fashion destination. Fueled by a love for beautiful things and a relentless entrepreneurial spirit, Chris and Valerie transformed their late-night conversations and early-morning hustle into a globally recognized e-commerce brand.

From humble beginnings to becoming a beacon of style for women from all walks of life, Etiquette Mode is more than just fashion—it’s a movement of grace, strength, and self-expression. Every piece we offer is curated with care, blending affordability with elegance, and celebrating the bold, the beautiful, and the unapologetically feminine.

OUR MISSION

At Etiquette Mode, our mission is to redefine luxury by offering high-quality, trend-forward fashion at accessible prices. We believe that style should be effortless, expressive, and inclusive.

We are committed to helping every woman feel like her best self—whether she’s dressing for a celebration, a boardroom, or a casual day out. Our pieces are designed to be as unique as the women who wear them.

Etiquette Mode will always stay ahead of the curve, ensuring our customers are not only well-dressed, but also deeply valued and inspired every step of the way.